Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global companies steal market share for more than 20 years. A former brand strategist for the internationally acclaimed agency, Saatchi & Saatchi in London, Tom Dougherty oversaw the development of many Procter & Gamble brands, such as Tide and Pampers, in the Middle East and North Africa.
Tom Dougherty also headed up agencies in Philadelphia and Washington D.C., and was the prime strategist for many well-known brands such as Lexus, Coldwell Banker, Homewood Suites, McCormick, Tetley Tea and many others.
The author of several articles on strategies for brand and product preference in BrandWeek, American Banker and Barron's, Tom Dougherty has been a regular guest on Fox Business News and the featured speaker at conferences worldwide where his dynamic presentations have prompted CEOs to re-evaluate the direction of their companies and products.
Tom Dougherty is also the author of market studies on the airline and banking industries, and is the creator of two strategic models that serve as tools for brand development and messaging that affects a company's entire culture.
The Key Persuasive Human Motivator Model is a predictive model that demonstrates how the purchasing motivators of consumers change during tough economic times and specific ways companies can capitalize on those motivators to gain competitive advantage in their respective markets. The Perceptive Behavior Model is a proven scientific process consisting of finding key precepts and purposes in markets so they can be leveraged to gain the selection, preference and loyalty of target audiences.
- Speech Topics
- Brand is Not What You Think
- Gaining Competitive Advantage in Tough Times
- How Belief Systems Drive Preference